Consumers have shut off the traditional world of marketing and it's becoming less and less effective; there has to be a better way... enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain customers — and ultimately, to drive profitable customer action.
Content marketing is about communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more knowledgeable. The essence of this content strategy is the belief that if businesses deliver consistent, ongoing, valuable information to buyers, they are ultimately rewarded with their business and loyalty.
And they are! Content marketing is being used by some of the biggest marketing organisations in the world. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.